What differentiates the CS2 brand?

Andrew Mather, Managing Director of CS2 comments that while brand is important the key to the on-going success of the CS2 business, it is the personal brand of employees within the CS2 business that is its strongest asset.

CS2 has a strong brand identity and we are increasingly known and respected within our chosen target property markets by utilising a variety of marketing and business development tactics. This is important, but not the key to our on-going success as a business. A recent article in the RICS building surveying journal by Mike Ames [May/June 2013] highlighted the strength of personal brand, it held great resonance with me, as I believe the key differentiator within the CS2 business is our people.

I am passionate about my team of surveyors developing client relationships based on strong customer service. It sounds simple but when delivered consistently as a way of working life it answers all that a client requires of a building consultant. My mantra to my team is as follows:

• Do a good job. Use your skills and expertise to deliver the best job every time.
• Go the extra mile to help clients and provide solutions.
• Always do what you say you are going to do.
• Deliver on time.
• Be flexible and take the time to listen.
• Enjoy what you do, therefore your enthusiasm and interest in your clients will naturally come across.

My belief in the above, alongside that of my Directors developed the CS2 brand values of Passion, Partnership and Performance. We get the basics right and aim to consistently exceed expectations in everything that we do. We have ambitious growth plans as a business but I will never let my team deviate from the simple premise above. It’s what makes us different.